INSIGHT

Innovation Now

Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now. Within a couple of years of diagnosis, most ALS patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.

IDEA

Providing a Voice

In partnership with AI and voice specialists, BWM Dentsu created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

To launch this life-changing program BWM Dentsu recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.

IMPACT

900M+

Earned media assets

1M+

Organic video views in week one

41M+

People joined the conversation online by week two

680+

Articles globally