CHALLENGE

Living with the disease is already difficult enough

In addition to medical treatment, patients with Parkinson’s need to undergo physical therapy to slow the progression of symptoms of this neurodegenerative disease.

Finding the time and motivation to perform these daily exercises, especially facial exercises in the mirror, can be a challenge.

SOLUTION

Powered by Artificial Intelligence

Scrolling Therapy uses facial recognition technology to transform the most important facial therapy exercises into the most common social media actions, enabling patients to control and interact with their social feeds using only their faces. These exercises help strengthen the facial muscles, enhance motor control, and improve brain activity.

AVAILABLE WORLDWIDE IN THREE LANGUAGES
After downloading the app to a phone or tablet, a brief tutorial loads and the app is automatically integrated with Facebook and Instagram. The user can then use one of five facial gestures to execute commands on the screen and browse their feed.

RADICAL COLLABORATION
The creation and development of the app was the combined effort of Dentsu Creative teams in Argentina, Brazil and USA, with Eurofarma and dentsu health's specialists.

IMPACT

8.5M

Available for free to all 8.5 million Parkinson’s patients

12

Created to improve symptoms in 12 weeks of daily use

10

Launched in 10 countries with 45,128 doctors